Category: Brand Development Strategy

Thanks to the rise of mobile devices, consumers can connect with ecommerce businesses from anywhere. They can research your ecommerce brand whenever they want and reach out for customer …

Why do people buy from you rather than your competition? Why should they? Do you give them a good reason to? Think about why you made your last purchase, …

For a time, it appeared that the days of sending holiday postcards to loved ones were long gone. Modern technology has changed the game, with E-cards available to send …

Your company’s brand development strategy should be far more than just a name and a logo (although both are vitally important, as we’ll discuss later). It should represent who …