How to Establish Marketing Goals for Your Business as the New Year Approaches
As the year comes to a close, it is time to look at how the last year has treated you and what marketing goals you want to set for …
Category: Offline Marketing
How to Integrate SMS Marketing with a Cross-Channel Marketing Strategy
A mobile phone is the first device that our digitally-native consumers check in the morning, so why not leverage this marketing opportunity through the power of SMS marketing? When …
Using Offline Marketing Channels to Drive Traffic to Your Website
As websites and e-commerce become more and more prevalent, many businesses are tucking all their marketing eggs into one digital basket—i.e., relying solely on electronic channels to drive traffic …