Many people start blogging and running their websites without knowing anything about SEO and its implementation techniques.
There are two kinds of SEO techniques that you can use to achieve a better ranking for your websites on popular search engines.
One is On Page-SEO and the other one is Off-Page SEO.
Both of these techniques are equally important not only to get better rankings, but also to run successful internet marketing campaigns.
If a website is not properly optimized for both users and search engines, then your chances of success are decreased.
However, today in this article we will highlight some of the best On-Page SEO techniques that you can use on your website.
But before going into the details of these techniques, let’s start with what actually is On-Page SEO?
On-Page SEO is a process where you optimize each and every web page of your website to rank higher in the Search Engine Results Pages (SERPs).
It comprises both technical SEO (URLs, titles, descriptions etc.) and the content of web pages.
On-Page SEO Techniques:
Page Titles
Title of a web page is the most important SEO factor on any website. Each page should contain closely matched title tags which include a few main keywords that describe the overall meaning of that page.
Post Title
For example: you want to write a blog on a new chicken recipe that you recently tried. So, it is very important that you include either ‘Easy Chicken Recipe’ or ‘Butter Chicken Recipe’ or ‘Chicken Recipe for kids’ in your post title.
This is how whenever someone searches on a search engine for Easy Chicken Recipe, your post has a better chance to appear, as you have included closely matched keywords.
Meta Descriptions
I have seen many people who forget to include meta descriptions in their web pages. These descriptions are also equally important to include in your main content, as it will be visible when your page is listed on any search engine.
Meta Description
For instance, let’s continue with the previous Chicken Recipe example.
A good meta description for that title can be “This Butter Chicken Recipe is one of the best I have ever tried, and it was very delicious and mouth-watering”.
This meta description is relatively short while containing some of the specific keywords.
Meta Tags
It is said to be one of the basic elements of SEO. Some people think that since these tags are not visible on the page itself, they may not be important.
But this concept is totally wrong. Search engines use an algorithm to search meta tags in a page’s code. You should include keywords in the form of meta tags.
URL Structure
It is highly recommended that you use search engine friendly URLs for each and every page. You should include targeted keywords in shorter format.
In addition to that, the structure of these keywords also plays a key role. For example: yourSite.com/keywords performs better compared to yourSite.com/187/543/subfolder/keyword etc.
Body Tags (H1, H2 etc.)
While writing articles, you should divide your content into smaller sections so that it makes it easier for people to read and understand. These sections can be put into headings such as H1, H2, H3, etc.
Typically, the H1 tag is reserved for your main page title, while subsequent headings are used for body tags.
Boost Site Speed
Google recently started to use its algorithm to search web sites which are comparatively faster.
A web research organization found that if a site takes more than 4 seconds to open, then people usually won’t bother visiting that again.
However, you can boost your overall site speed by compressing images and switching to faster hosting solutions.
Include Multimedia
Videos, diagrams and engaging images can reduce your bounce rate and increase overall time spent on your site.
In addition, there are also other elements you can use to convey different types of information, such as infographics, slideshows, games, quizzes, etc – in the most memorable and amazing way.
Responsive Design
Recently, Google made some changes in their algorithm. They had started penalizing sites that were not mobile-friendly.
They are likely to downgrade your site even more in the near future if you do not convert your site into a responsive layout. Responsive layout helps to view sites, irrespective of devices.
Use Outbound Links
Outbound links to relevant pages help search engines to pass relevancy signals.
A research project was recently conducted that found that pages with more outbound links rank higher than pages without links.
So, if you have not yet done so, start putting relevant links to popular websites in your blog.
Image Optimization
Image optimization is one of the primary steps of your SEO campaign. Optimized images have a higher chances of visibility.
You should use a relevant image, alt tag and smaller image size for better SEO rankings. For example, if you are writing about a train, then an image of a plane would not help.
In addition, when using an image in your blog, make sure the file name consists of keywords related to your blog title. However, you cannot ignore the importance of hosting as well.
Use Long Content
Someone might have advised you not to use long content, as viewers don’t want to read long pages. But this concept is wrong and misleading.
Your content should be as long as you can make it – but make sure you are adding value; not just words. When I was researching this, I came across an article about Content Quality Vs Quantity.
And here, the expert advised not to try to add to your word count if you can’t add value. But as long as you are adding value, try to write a long and in-depth article.
Use Social Sharing Buttons
Social Sharing Button
Plenty of people spend a lot of time on social media for gossiping, sharing content and watching videos.
Even though social media might not play a big role for SEO ranking, it will certainly help to boost traffic to your website.
Another recent study found that a perfect social sharing button can increase social sharing by 700%!
Boost Dweel Time
Nowadays, search engines use Dweel Time to size up your content’s quality. If someone clicks on the back button after landing on your page, then google will start ranking your page downwards.
That’s why you should use long contents with infographic-type of information.
Internal links
Often, people think that only outbound links are counted for better ranking. But it is absolutely a myth.
It is true that external links to your website are very important but you cannot ignore the benefits of having internal links.
However, if used properly, placing links to other relevant websites can also increase overall visibility.
Wrapping Up…
These above mentioned techniques are the most important ones to improve your On-Page SEO. Using one of these independently would not make much difference.
But, when used together, you will see a significant improvement in your website traffic. While increasing the value of your website, these techniques can also get your site crawled by search engine spiders.
So it is worth to spend some time implementing these SEO techniques for better website traffic. We hope you have enjoyed learning these techniques.
If you have anything to add, please leave a comment below. Thanks for visiting us! 🙂
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