Blogging is a lot of fun. If you do it earnestly, you can earn decent money and establish yourself or your brand as an authority in your field. Thus, you’ll benefit by an increase in the number of people visiting your website.
But just because it is easy to start a blog doesn’t mean that it is easy to maintain it or make it successful.
For a person who loves writing and wants to make a business out of it, starting a blog is a great idea. The benefits are great, and you should not give up if your blog is not working that well.
There is a ton of competition out there, and you need a different strategy to make your blog visible to the right audience.
So let’s take a look at 8 simple, but effective, strategies that will help you get traffic to your blog – and make it successful.
1. Get traffic to your blog: get a new writer
The heart of a blog is content. If your content doesn’t have a personality or is not written with passion, you won’t be able to connect with your readers.
People need to like your style of writing, how you present information, and you must make them feel like your blog can solve their problems. Thus, you need a writer who knows what they are writing about, has time to put in and is good with words.
It can be that you are not the right writer for your blog, as you might not have the time or you aren’t that great at writing. If your blog is not growing, you need to look at this aspect of your blog and take the correct step.
2. Social media marketing
It is important to expose your blog to people, to get the word out that you have a blog that people should check out. The best way to do that is by making accounts on social media accounts.
Make sure you are either on Twitter, Facebook or Instagram to promote your blog. Also, you can use social media scheduling tools to manage your posts. These tools will automatically publish your posts on the linked social media network at the specified time.
There are rules here too like:
● You have to be consistent
● You need a good bio and uniform theme
● Use hashtags, captions, and Instagram stories
● Connect with people through comments
3. Write guest posts
No, guest posting is not dead. If you write great articles for quality blogs in your niche, it can yield great benefits. Guest posting is a great way to get traffic to your blog, generate backlinks and maintain a relationship with other bloggers.
Guest blogging is important to expand your blog, but make sure you only work with quality blogs.
4. Consistency is the key
If you want Google to give you a good ranking and you want people to come back, you need to write blog posts often. You cannot post once a month and call it a good marketing tactic. If you want a loyal following, you need to build their expectations of your next article, and for that, you need to post often.
So, write more and get more attention from various search engines. Blog posts don’t have to be too long, so writing often shouldn’t be a problem.
5. Include images
A blog will appeal more to your audience if you add some relevant images of graphics in it. You can also make Infographics or gifs and embed tweets from people, if it is important for your blog.
Using original images makes a big difference, so try that as much as possible.
6. Focus on titles too
The title of your blog post is more important than the article for creating a good first impression. It is the title of your blog that will help your readers decide whether they want to click on the link and read the blog or not.
Get creative, keep it short, and don’t forget to include some keywords in it.
7. Produce new content by updating old posts
Coming up with new content is important for your blog. But that doesn’t mean you have to produce fresh content every day.
Look through your old blog posts and find blogs that you can update with new and relevant content. Once you update them, promote them like you would your a new blog post.
8. SEO
Performing SEO for your blog is important. One of the best SEO tactics is keywords. Find words or phrases that people use to search for blogs in your niche and use them in your articles.
Include them in your title, headlines, and in the blog post itself. Add them in the Meta tag and image description too. With the right planning and team to execute, your blog can grow to be a successful one.
9. Having social sharing buttons are important
If you write a piece of content that your readers find relevant, they will love to share it.
Make this process easy for them by adding social sharing buttons for major social media platforms. It will expose your content to more readers and your referrals will increase.
10. Know what interests your readers
You can interpret this point in two ways- what type of content do they want to read and which social media platforms do they use the most?
We already talked about how important it is to be on social media. But not all social media will work with you, so don’t waste time on every platform. See your readers, check their likes and internet habits and check analytics to find out where the traffic is coming from.
All this will help you to find the perfect social media platform for your site. Once you know which one is right for your blog, go all in.
Also, create content that your readers want to read. Find out what their problems are, what solutions they are looking for, and write content according to that.
Wrapping up
With the right planning and team to execute, your blog can grow to be a successful one. If you write a piece of content that your readers find relevant, they will want to share it.
And make this process easy for them by adding social sharing buttons for the major social media platforms. It will expose your content to more readers, your referrals will increase and you’ll have achieved your goal: to get traffic to your blog! 🙂
