Social media is a must these days, and you can’t exclude it from your online marketing. However, social media marketing is a bit tricky because you have to perform various tasks on different platforms. The difficulty increases with the number of social platforms you are considering for marketing.
Social media management tools unify all your social media marketing tasks at a place and automate the process to make things smooth and less tedious.
So, whether you are a business with overwhelming work or a social media marketing agency with many clients, a good social media management tool is the way to go.
We’ve selected some of the best social media management tools, so you don’t have to wander around.
Quick Comparison of Top Social Media Management Tools 2022
| Tool | Key Features | Price |
| Sprout Social |
| Standard: $89 per month Professional: $149 per month Advanced: $249 per month |
| Buffer |
| Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month |
| SocialPilot |
| Professional: $25.50 per month Small Team: $42.50 per month Studio: $85.00 per month Agency: $127.50 per month |
| Zoho Social |
| Standard: $10 per month Professional: $30 per month Premium: $40 per month |
| Hootsuite |
| Professional: $49 per month Team: $129 per month Business: $599 per month |
| eClincher |
| Basic: $59/month Premier: $119/month Agency: $219/month |
| Sendible |
| Creator: $25 per month Traction: $76 per month Scale: $170 per month Expansion: $340 per month |
Read More: 5 Social Proof Tools to Increase Website Conversions
Let’s learn about these tools in a bit detailed manner.
List of Top Social Media Management Tools of 2022
1. Sprout Social
Sprout Social is a social media management tool that assists you in resolving social media issues and strengthening relationships with your brand’s audience. It gives you the ability to manage and control social posts across different platforms, networks, and campaigns from a single location.
This tool has a unique function called ‘Queue,’ which allows you to schedule posts and publish them according to your preferences.
It also provides a number of free report trends. Moreover, it allows you to see themes and hashtags that are often cited on Facebook pages and Twitter feeds.
It’s a great way to use social data and analytics insights to help firms make strategic decisions.
Pricing:
Standard: $89 per month
Professional: $149 per month
Advanced: $249 per month
2. Buffer
Buffer is a recognized social media management tool that is used by over 75,000 reputable brands and enterprises. It specializes in social media management and offers products that help you at every stage of the process.
It’s made for small businesses, and its suite of finely tuned solutions has been assisting social media marketers and teams all over the world for over a decade, allowing them to easily source content for Instagram, Facebook, Twitter, and LinkedIn from a single, easy-to-use dashboard.
Buffer makes social media campaign planning and collaboration a breeze. It allows you to easily compose, schedule, and respond to social media postings on any social platform. Buffer’s social response management capability makes it an indispensable tool for social customer service.
Buffer has plenty of innovative features to maximize customer engagement and drive meaningful outcomes.
Pricing:
Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
3. SocialPilot
SocialPilot is a low-cost, all-in-one social media management solution. It’s designed specifically for social media marketers and firms to keep track of their accounts.
It’s a social media management platform that ensures that all of your social media marketing activities resonate with your target audience. You can use SocialPilot to create a seamless team and client integration, evaluate your social media accounts to see what’s working and what’s not, download reports, curate content, and design graphics instantly with the Canva integration.
You can link to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, etc., among other major social media platforms.
Pricing:
Professional: $25.50 per month
Small Team: $42.50 per month
Studio: $85.00 per month
Agency: $127.50 per month
4. Zoho Social
Another fantastic social media management tool is Zoho Social, which allows you to manage everything with a simple interface. It also includes a number of other features that can aid your growth, such as one of the greatest analytics capabilities and the ability to make Instagram posting easier.
To manage their social media accounts, business owners should use Zoho Social. Analytics, scheduling posts in advance, and integrating videos on your website are just a few of the features that make Zoho Social easy to use and efficient. It also has a mobile-optimized UI, so you can access it on smartphones smoothly.
Pricing:
Standard: $10 per month
Professional: $30 per month
Premium: $40 per month
Read More: 8 Of the Best Social Media Tools to Build Your Brand
5. Hootsuite
Hootsuite is a great social media marketing platform that allows you to manage all of your social media accounts from one place.
This tool enables you to plan social media posts across all of your accounts, ensuring that they are all delivered on time.
It also has an analytics platform where you can monitor the success of your social media campaigns. You can determine which platforms are most effective for you and adapt your approach accordingly.
You can also use Hootsuite to track what people are talking about your business and sector by filtering by keywords. This is advantageous since social listening is essential for developing content and communities that connect with your prospects and patrons.
Pricing:
Professional: $49 per month
Team: $129 per month
Business: $599 per month
6. eClincher
eClincher is one of the reliable social media management tools. Publishing, engagement, social listening, and analytics are all aided by this tool. It is perfect for corporations, brands, and agencies, according to eClincher. Facebook, LinkedIn, Instagram, Pinterest, and YouTube are all supported by eClincher.
Moreover, it contains a number of user-friendly features, such as customizable templates and scheduling tools. The app’s layout is clean and uncluttered, making it ideal for those looking for something neat and productive.
Pricing:
Basic: $59/month
Premier: $119/month
Agency: $219/month
7. Sendible
Sendible is a social media management application designed for marketing firms that handle several clients’ social media pages. It provides both publishing and analytics services to help you expand your brand. Furthermore, to provide the best content experience for your company, the tool integrates with the most widely used marketing applications as well as cloud platforms such as Google Drive. Sendible is also suitable for small and medium-sized businesses.
It has some amazing integrations like Canva graphics editor, YouTube search, and royalty-free image search.
Pricing:
Creator: $25 per month
Traction: $76 per month
Scale: $170 per month
Expansion: $340 per month
How to Choose Best Social Media Management Tool For You?
There isn’t a single top social media management tool that is most fit for your company’s needs. We recommend that you start with the free trials of any management tool that appear to be a good fit for you and work your way up from there.
Good Luck!
Read More: 8 Social Media Marketing Strategies That Can Give Your Brand Maximum Exposure
